A sportsbook is a place where people can make bets on sporting events. Until recently, most states had banned sports betting, leading to a black market where illegal bookies took bets. But with the recent wave of legalization, more sportsbooks are popping up across the United States. This means competition is fierce, and it’s important to find ways to differentiate your brand from other established platforms.

A good way to attract customers is through quality content. This can be in the form of guides, sports news articles, or game previews. You can also offer sportsbook bonuses and promotions to entice new players. However, you should be aware that if these bonuses are not properly advertised, they may not be well-received.

Lastly, you should focus on customer service. This includes providing support through multiple channels, such as email, website live chat, and SMS. Ensure your team is adequately trained to handle all the different types of queries from your customers. You should also implement responsible gaming protocols, including deposit limits and time limiting features.

Creating a sportsbook can be a challenging business, but you can succeed by following these tips. To start, you need to research your audience and target location. You can do this through data analytics tools, such as Google Trends and Sprout Social. Once you have the data, you can create a marketing plan that aligns with your audience.